Guangzhou China, May 5, 2011 - JM terminal strategy is quite clear. Its target customer is aiming at domestic corporations such as Fuyao Group, Xinyi Group, Saint- Gobain and Pilkington. The distributors in China will be responsible for the developing and tracking of other markets.
Ferroterminal strategy is similar to JM, but its sales department is located in Hong Kong and in charge of all the business. Therefore, Ferro is at a disadvantage in snatching currently existing group.
According to the analysis of the strategy factors, we can see that the two transnational corporations have different focuses. JM emphasizes in the caution of market development, while Ferro chooses to compete for the existing markets. However, they are in common in industrial marketing strategy. Nevertheless, both of them have not fully exploited China market yet. With the booming of Japanese ink suppliers and the fierce competition of local suppliers in China, the lack of rapid reactivity to market change may lead them to a bad satiation in development in China in the next 5-10 years.
About CCM
CCM is dedicated to market research in China, Asia-Pacific Rim and global market. With a staff of more than 150 dedicated highly-educated professionals. CCM offers Market Data, Analysis, Reports, Newsletters, Buyer-Trader Information, Import/Export Analysis all through its new proprietary product ValoTracer.
Please visit http://www.cnchemicals.com for more information or contact econtact@cnchemicals.com.
CCM International, Ltd.
Guangzhou CCM Information Science & Technology Co, Ltd.
17th Floor, Huihua Commercial & Trade Mansion No, 80 Xianlie Zhong Road, Guangzhou 510070, China